Just after a day of Nano launch, it has created a rave across the country grabbing lakhs of booking applications. Everyone is moving ahead to buy one small car for their family. The hype that was created when the Nano was unveiled at the Auto Expo 2008 is still fresh in the minds of car enthusiasts.
SBI branches are receiving a tremendous response for Nano booking pouring in from all parts of the country. Amazingly, State Bank of India has alone distributed lakhs of applications for Nano booking. And this really shows the rustling interest of car enthusiasts for buying the car.
SBI has tied up with Tata Motors to manage the Nano booking. At present, application forms have only been distributed. The filled applications will be received by all SBI branches, Tata dealerships, and other Tata outlets and financiers between April 9th and April 25th 2009. The applications will be processed with the help of SBI’s cash management product, SBI Fast. The bank has also set up a 24×7 helpline service to ease the booking process. Additionally, SBI loan product will ensure applicants for booking the Nano by financing 100 per cent amount at a low down-payment amount starting from Rs 2,999. Moreover, the buyers can avail Nano car loan up to a maximum period of seven years for 11.75 to 12 per cent interest rate.
This is the scenario within one day of its launch. Let’s see what more the destiny holds for Nano in the coming days.
Lakhs of applications in one day is great. This way I think that the total number of applications distributed will exceed one crore by the time bookings open for Nano between April 9 and April 25. But then sadly only one lakh people will get a chance to drive this fabulous car. I think that it would have been better if the company had announced to distribute only one lakh application forms on first cum basis so that no one has to go back without the key of Nano in their hands.
Nano will be a curse to India. See the roads, the mentality, the burden. It is a malicious dream.
It had to!!! Nano was expected to beat this high amount of bookings. And now Tata Motors has also started with the online booking of the car so it will further have more number of applications. Tata is sure to exceed its expectations regarding the Nano.