The world’s cheapest car ‘Nano’ is all set to roll out on Indian roads in a week’s time. As the car beholds a cheap price tag so does its advertisements. Tata has brilliantly adopted a low-cost advertisement philosophy to rustle up the Nano interest.
Grippingly, the Nano is widely being advertised on social networking sites like Facebook and Orkut. These are unique online techniques to market innovative ideas and concepts. The Nano message is widespread through these sites and amazingly the car has received high-traffic.
Tata Motors has spent around Rs 24 Lakh for this digital advertising campaign. And you would be surprised to know that Nano has received a countless number of comments and remarks on these networking sites. Many of the foreign car buyers have showed their interest in the Nano through these sites and are expecting the car to be driven to other countries as well.
Tata has developed a strong media platform even in India where internet penetration is not as high as in the foreign countries. The company even plans to sell the Nano through online dealerships to contribute to the factor of cost saving. The key aim behind this is to make the Nano a real affordable and ultra-cheap car in all regards.
Click here to browse through the Tata Nano website to know more about the car.
Even I feel that the digital media in today's era is one of the best way of advertising. This will not only help car manufacturers save their cost on advertisemnet but will also spread the news and infromations about their new cars across the length and breadth of the country and even globally.
I was eagerly waiting for Nano to launch on 23rd. And now the am so happy to see the car..This is much awaited car has already created a sensation in the global car ndustry. But the company shouldn't have restricted the prodution to
50,000 Nanos.
This is amazing, I’m going to put this in my bookmarks before I misplace the url I don’t think I’ll ever find my way back otherwise!
Good to view you back again. And again with the interesting posting.
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.