Maruti is preparing its small car ‘Alto’ to compete with the proposed Nano. The car manufacturer is trying to significantly reduce the car price but not in line with the Nano price segment.
The Rs 1 Lakh car has become a threat to the Indian car models especially the small cars. Even the used cars are expected to see slow sales after the launch of the Nano, forecasting the catastrophe used car dealers are cutting down the prices of the pre-owned cars.
Now Maruti is trying to do the same but not with immediate response. The manufacturer feels at present there is no such need to be afraid of the Nano because right now not many consumers may be able to own the car as Tata will initially produce only limited numbers of the car. But after Nano volume gain critical mass, Maruti will announce a significant mark down in the price of the Alto.
A question is still buzzing in the minds of many car enthusiasts. Why Maruti Alto and why not Maruti 800? Maruti 800 is presently the cheapest car in the country and the car manufacturer can easily push down the price of the car in line with the Nano. And overall the new M800 has all advanced and functional features that still retain the significance of Maruti’s iconic car in the car market. The only reason why Maruti800 was not chosen to take over the Nano is the incompatibility of the car’s engine to meet Bharat Stage IV emission norms.
Soon all the cars plying on Indian roads have to follow stringent Bharat Stage IV emission norms. And according to Maruti the Alto is the best option as its 800 cc engine can be easily upgraded to meet the proposed emission norms in the country.
It’s not easy to predict things at this stage, the exact scenario will only be revealed once the Nano actually makes its entry into the Indian car market.
I think Alto will be successful in competing with the Nano. I think the car is at present priced at Rs 2.7 Lakh and if Maruti makes a slight reduction in the car price then it will become a more affordable car with host of technologies. As it is the air-conditioned version of the Nano is above the Rs 1 Lakh price bracket.
But I dont think there is any need to make the Alto compete with the Nano. Both the cars have distintive characterictis and identity. and when it comes to brand recognition I think Maruti is comparatively more recognized and accepted by the customers. So, if anyone looks for reliability he or she will definitely go for buying an Alto even if the price is 1 lakh costlier than the Nano.
People are thinking too much about the nano which is not yet launched. I agree that this little wonder will challenge the small cars but the others cars have their own good side too.For instance, The base model of Nano which costs one lakh will have lower features and comfort compare to the successful Alto.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.