When the entire car industry was suffering from the pain of low sales due to recession, Rolls Royce rejoiced its success in the Indian car market.
The year 2008 was the worst year in the history of car industry as it has witnessed a tremendous fall in car sales even in the festive months when people lavishly invest on luxury items like cars.
But few of the luxury car manufacturers including BMW, Mercedes-Benz, and Rolls Royce managed to sell their car models and enjoyed their victory amid economic downturn.
Surprisingly, Rolls Royce experienced 20% rise in its sales despite of being one of the costliest car brands in the country. It is unimaginable that in the depressed market condition costly luxurious cars are receiving good response.
It is interesting to note that there is a great demand for the Phantom range in the price conscious Indian market. And the new introductions of the model of Phantom Saloon and extended wheel base models bagged the credit for more than half of the overall sales.
Even more interesting is the fact that the company’s sales scored by 20 percent continuously for five consecutive years. And now heading with the positive view Rolls Royce is looking forward to introduce RR4 series in the country later this year.
its really unbelievable that small cars like tata indica vista, chevrolet spark, and maruti alto are experiencing falling car sales but big brands like Rolls Royce have recorded high sales figure in this time of meltdown. How are people getting the funds from when there are no funds in the market?
Rolls Royce the car brand par excellent in design and in customer satisfaction. No wonder they are on a joyous roll in India with excellent sales even when the market was playing rude, creating tantrums in auto industry.
Luxury and heavy price tag.. this scene that too in the time when market is in the clutches of recession. But its working and Major car manufacturers are in a tug of war to pygmy others and epitomize themselves!!
I love your post thank you.
I love your post thank you. Keep up the good work.