
The MPV Xylo from Mahindra’s stable has brought a new excitement in the Indian car market.The thrill that Mahindra tried to invoke in the market before the debut of the car with its creative marketing strategies is also continuing after its launch. The catching punch line “The era of sedan is over” left people guessing about the car’s body type and it was only public after its commercial launch.
The exhilaration was overpowered with passion when the car actually made its debut in the country. Not only this, the Xylo has also kick-start Mahindra’s sales chart along with overwhelming response from the car buyers. As speculated, Xylo proved to a blessing for Mahindra and with this prop the company is gradually stepping towards the success path.
Surprisingly, in this time of credit crisis when most of the car buyers are deferring their car buying decisions, the Xylo has recorded sales of 1,788 cars with bookings of more than 4000 cars.
Undoubtedly, this awe-inspiring success within a month of its launch has given a tough time to its competitors. Its unique features combining the luxury of a sedan with the ruggedness of a SUV are a threat to the cars from both the segment.










