Monthly Archives: February 2009

BMW and Mercedes-Benz Contend to Rule Indian Car Market

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BMW and Mercedes-Benz are competing with each other to conquer the Indian car market.

Though both the car manufacturers hold the same position and brand image in the country, Mercedes-Benz has outshined BMW in terms of car sales. Surprisingly, the sales figure of Mercedes-Benz saw a positive growth even in the time of financial meltdown in 2008.

All Mercedes cars including the E-Class, C-Class, SLK-Class, and the recently launched high-performance AMG cars have winning characteristics that has taken the brand name to the top position.

Comparatively, even the new BMW cars like the 3-Series and 7-Series have set new benchmarks in the industry. Then why the sales figure of Mercedes is high? Is it the brand name or the competitive bar posed by performance, luxury, fuel efficiency, and ride quality making the rivalry more strong?

BMW also has no clue for the reason of low sales report. But still the company aims to climb higher and take over its biggest rival Mercedes-Benz. BMW is gradually expanding its roots on the Indian soil to plant the seed of success in the country. After the launch of new 3-Series and 7-Series, BMW has even planned a slew of launches in near future which include the models Z4 and X6. It is also.

It seems that the competition between the two car giants is aggressively building and it is yet to see who will dominate the promising Indian car industry in future.

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Dance to the Rhythm with new ‘Chevy Spark Muzic’

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New Chevrolet Spark Cars in India

Get ready to indulge yourself into the rhythm of the new Spark Muzic. It’s the new special edition of the Chevrolet Spark that was launched today. This musical edition is introduced with a desire to live up to the expectations of Indian car buyers.

The new Spark comes with some snazzy and groovy features to add extra zing to every drive. What makes the Muzic edition a real head turner is the innovatively designed body side graphics highlighted by brightly coloured song notes. Those who love music can feel the notes dancing across the sides of the car. An exciting new 2 DIN audio system adds enthralling rhythm to the journey and the interior radiates freshness and warmth with sporty new upholstery.

The exterior is elegantly accentuated with stylish turn indicators on outer mirrors, body coloured door handles, and a unique music edition badge to the rear displays the exclusivity of the Spark Muzic. A remote keyless entry system has been added for extra safety and convenience.

There is no change in the engine or any of the other features of the Spark. The same 1.0-litre S-Tec drives the Spark Muzic. So, if you are a music lover and a car enthusiast, then the new Spark Muzic is a wonderful car without an extra burden on your pocket. Chevy is making only 25,000 of these cars which are priced at around Rs 3.5 Lakh (Ex-showroom price Delhi).

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Skoda takes a Futuristic Route

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New Skoda Fabia Cars in India

Skoda India decides to take a new and futuristic route to success. Though it is already riding on a successful track since its entry in the Indian car market, the company now aims to raise its profit scale.

It feels that the best way to do so is by accomplishing the market need and the aspirations of Indian car buyers. Eyeing the current trend and demand of small and cheap cars, Skoda too plans to join the bandwagon and roll out cheaper small cars on Indian roads.

Small cars are making wonders in the price conscious Indian market. Leading car manufacturers are ruling the Indian roads with their small but powerful weapons. Skoda has recently announced to launch the new variants of its flagship model, the Skoda Fabia with the same perspective. The small car will be designed using the expertise from both European and Indian units.

Skoda has taken a smart initiative by planning a new small car for the Indian market which would certainly push the brand closer to the pockets of India’s vast middle-class whilst building a strong product portfolio. Hope this new car too brings similar success like the other Skoda models brought for the company.

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Paint Your Car with Passion

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Can you image a million dollar car painted with personalized colours and designs? Some may and some may not. But that’s what the renowned Indian painter, M.F. Hussain did. Apparently, this great painter bought a new Bugatti Veyron in Dubai for his son Maqbool Fida.

The Bugatti Veyron 16.4 is India’s most expensive and fastest car along with being the world’s fastest production car. It is capable of producing 1001 PS and run over 400 km/h. This extraordinary car is artistically crafted with creativity and passion to push the car beyond the horizon of aesthetic integrity, technical precision, and automotive engineering. The renowned artist has bestowed a new look to the car with its creativity. This scintillating car with transform look and style carries Maqbool’s initials imprinted on the seat.

M.F. Hussain is on exile and no one knows when this controversial painter will go back to the drawing boards. But, things have definitely taken a new turn in the car industry with more car enthusiasts wishing to paint their cars.

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Volvo’s Second Car Dealer in Delhi

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New Volvo S80 Cars in India

During the famous Ocean Race in Kochi in December 2008, Volvo had revealed its plan to expand dealership network in the country to double its presence. Mr. Paul de Voijs, MD of Volvo Cars India, had mentioned the plan to add 6 new dealerships to Volvo’s existing network of 4 dealers.

Now, three months after that, the expansion plan has finally started with the set up of a new car dealership in New Delhi. The new Auto Kashyap India Pvt. Ltd. dealership in south Delhi is scattered over 500 square meters and is Volvo’s second dealership in the capital city.

Currently, Volvo has dealerships in Delhi, Mumbai, Hyderabad, and Chandigarh and will expand to Bangalore, Chennai, Coimbatore, Ahmedabad, Pune, and Kolkata by mid 2009. Adding up of new dealership will definitely strengthen its position in the competitive car market while maintaining an easy flow of Volvo cars around the country.

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Feel the New Hyundai Verna

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New Hyundai Verna Cars in India

Remember September 2006 when Hyundai launched the Verna with elegant styling, comfortable interiors, time-tested quality, and high degree of reliability. Since then, the car has stamped its authority in the Indian car market. Now with the addition of new variants into Verna’s profile, the company expresses its euphoria of creating one of the highly successful and credible cars in the mid-size sedan segment.

The new Verna with its contemporary European looks wears new exterior and interior to paint a spectacular picture in the minds of Indian car buyers. It possesses an aerodynamic styling and its design highlights are a stylish new radiator grille, new chrome insert in waistline moulding, electrically adjustable ORVM (Outer Rear View Mirror), rear chrome garnish, and a new full wheel cover for extra appeal.

In the interiors, the car is spacious and uses improved designs, high-quality fabrics, and sophisticated features. The new variants boast of the upgraded audio console that bears a high fidelity 2 DIN Music System with 4 speakers and 2 tweeters. Safety has never taken a back seat in Hyundai’s car and so even the new Verna comes loaded with a host of safety features like the antilock brakes for enhanced safety and security.

The visual appeal of the car may not impressive all but its peppy and powerful engine holds the supremacy and capability to attract car buyers. It is available in a choice of same petrol and diesel engines that made the old Verna carved its own niche in the Indian market. The 1.6-litre petrol engine with variable valve timing technology is quick and powerful but the 1.5-litre diesel using a variable geometry turbocharger is a sure shot winner. The most exciting introduction is the association of automatic transmission with the top-end diesel variant.

Maintaining the same engine and mechanicals, the new variants of Verna comes with a host of improved and luxurious embellishments carrying the price range of Rs 6.3 Lakh to Rs 8.6 Lakh.

Holding the promise to fulfil customer’s delight and satisfaction, Hyundai again raises the competitive bar for style, performance, and driving dynamics with the launch of new Hyundai Verna.

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Super Hatch Skoda Fabia to Get New Variants

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The successful Skoda Fabia will again thrill the Indian car market with its new variants. The present model has been a winner in the small car segment with its special and satisfactory features like premium looks, excellent chassis, reliable safety, outstanding performance, and impressive fuel efficiency.

Since the day it’s launched, the car has created an extra-ordinary sensation in the market and received an overwhelming response from car buyers. Its victory in the Indian car market is further glorified by the crown of “Car of the Year” and the “Compact Car of the Year” awards honoured by the CNBC TV 18 Overdrive.

The car has also experienced high sales in the time of downturn which again proves the worth and demand of Fabia in the country. Eyeing the current market demand and to add credentials to the brand, the company plans to unveil three new variants of the Fabia including a new sports variant.

Skoda is emphasising on sporty variant seeing the surging demand of sports car in India and it feels that introduction of a sports car will aid to bring profit for the company. The new sport variant christened as Fabia Sportline will have redesigned interiors and stylish alloy wheels. Adding to the charm and grace will be the premium features and advanced technologies to further improve the performance blitz.

Not only this, Skoda has high plan to capture the Indian market and to give it a shape, it will venture into SUV segment soon with the launch of the Yeti and will also expand its dealership network to 60 this year.

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Fastest Bentley is Still Under Veils

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Bentley carrying the gene to craft the world’s most respected high performance cars is gearing up to unveil one more speed giant in the global car market. The latest entrant from the Bentley’s stable the Flying Spur and the Continental GT Speed are considered to be among the most winning and fastest cars in the industry.

Though Bentley Continental GT is one of the fastest luxury cars in the market, it lacks a green conscience. Unpredictably, now the car manufacturer is planning to unveil its fastest car ever along with the desire to embrace the green agenda. Yes, this time Bentley urges to build a green portfolio with the launch of its new car.

Known to be driven by biofuel, the new Bentley car would obviously give environment conscious car buyers an extra amount of peace and satisfaction. And the most exciting thing is that there are no compromises made on power, performance, and luxury. Expecting to see a 40% reduction in its carbon dioxide output, the proposed Bentley’s car would bring a new revolution in the car industry.

Sadly, the fastest Bentley’s car is still under veils and there are no specifications revealed except that the car would be completely based on its successful Continental GT foundation.

It is said that even the leading fast car manufacturer Shelby SuperCar (SSC) is also set to unveil its 100% clean, green, and super-fast machine. Its Ultimate Aero TT is still one of the fastest cars in the world. And now the introduction of Bentley’s green supercar would definitely spark a tough competition between the two companies.

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New WagonR and Omni on Rolls

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As many car manufacturers are giving a new touch to their existing cars in order to accelerate their product sales in the depressed market, Maruti Suzuki is also following a similar strategy to persistently hold the car market. Its successful hatchback the WagonR and the MPV Omni will get a new face with distinct look and style.

The new WagonR would be designed and constructed on the platform of MR Wagon that lays emphasis on a more elegant design, spacious interiors, and versatile seating arrangement. It would be sportier in looks but retain its tall-boy design.

Even the all-new Omni would now have a re-designed and attractive appeal. It would be designed on the Versa platform with refreshing and premium features. Likely to be renamed as O2, the car would carry a higher price tag. It may even replace the Versa and would beckon a contagious competition in its segment.

With the intact brand name of Maruti Suzuki, these cars have experienced a great success in the car market. Hope their new avatars too witness similar triumph.

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Success of Indian Car Industry

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The Indian car market has come a long way. Earlier, Indian car industry was very far away from the developed nations like U.S. and Japan. But now it holds a well-known position in the global automobile map. In today’s era, the Indian car industry is now one of the most vivacious, widespread, and optimistic market globally.

Recently, there has been an immense growth in the car industry and one can expect more input to the economy from this segment. Compared to other industry, the Indian car industry has received a great attention from the global market. They have the realised the potential for their products which are flavouring the taste of success in the country.

There are various factors that escorted to the success of the Indian car market.These supports have played a vital role in bringing up the car market.

Firstly, unlike earlier, now the government is more supportive offering helpful auto-centric policies that include better infrastructure, attracted investments, and growth oriented economic policies. Recently, when the car industry was facing a troubled time due to recession, government reduced the CENVAT (Central Value Added Tax) by 4% as a relief package.

Secondly, the surge in competition among car manufacturers has been another important factor that influenced the car market. With the emergence of multinational companies, the competition level has increased giving a direction to the car industry. This resulted in many tie ups and joint ventures resulting in better products. Some of the car manufacturers have also invested large sum on R&D to build their own empires.

Lastly, customers have also taken an active role in the growth of the car industry. It is said that a customer is a king and should be treated royally. In recent times, the buying capacity of Indian consumers has increased until it was bitten by the recession bug.

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