The MPV Xylo from Mahindra’s stable has brought a new excitement in the Indian car market.The thrill that Mahindra tried to invoke in the market before the debut of the car with its creative marketing strategies is also continuing after its launch. The catching punch line “The era of sedan is over” left people guessing about the car’s body type and it was only public after its commercial launch.
The exhilaration was overpowered with passion when the car actually made its debut in the country. Not only this, the Xylo has also kick-start Mahindra’s sales chart along with overwhelming response from the car buyers. As speculated, Xylo proved to a blessing for Mahindra and with this prop the company is gradually stepping towards the success path.
Surprisingly, in this time of credit crisis when most of the car buyers are deferring their car buying decisions, the Xylo has recorded sales of 1,788 cars with bookings of more than 4000 cars.
Undoubtedly, this awe-inspiring success within a month of its launch has given a tough time to its competitors. Its unique features combining the luxury of a sedan with the ruggedness of a SUV are a threat to the cars from both the segment.
"Sedanless Roads"!! Irresistible response from Mahindra lovers has made the run of "Ingenio turned Xylo" a success. The combination of Sedan's comfort and Power SUV.. who will not love that. Need more specifications. Can anyone help??
I never thought Mahindra Xylo to be so successful in the Indian car market. I don't find the car to be that appealing. Yes, it does have various features and new technologies equipped but then there are better cars on Indian roads.
No dear the new car is Xylo is great! Even if you dont like the appeal, its your personal opinion and choice. But if you peep inside the car, you'll really fall in love with the car. It has all the latest technologies and features that are luxurious, elegant, and deliver highest degree of comfort.