With increasing number of road fatalities, car safety features are the primary catch in cars by car buyers nowadays. Though India is far away from other nations in implementing stringent norms for necessary safety features in cars, but Indian car manufacturers are developing cars stressing on safety features that will follow the European standard.
Car manufacturer like Tata Motors and Mahindra are soon to invade the European market and the key feature that will drive their car sales in the Western market are safety features. They have given safety the prime importance in their cars because European customers are more aware about safety mechanism of cars. European buyers are even more drawn to cars that have good star ratings by the Euro NCAP (European New Car Assessment Programme).
In Europe, new cars are rated by the Euro NCAP with ‘star ratings’ (1 to 5) depending upon performance in various crash tests, like front, side and pole impacts, and impacts with pedestrians. Now as the Indian car manufactures are planning to drive their cars in the European market, they are aggressively working to meet the European safety standard.
Car safety has become a key concern today. Earlier car buyers only used to see the appeal, style, and design of the car when planning to purchase. But now the trend has changed. Buyers have become more aggressive about safety standards and desire to buy cars that offer them and their family maximum safety.
Its not easy to get "green signal" for automobiles in Europe. Euro norms are so hard to achieve. True to it Indian car manufactures will have to work harder to get their wheels rolling on European Roads.