Hyundai Eyes New Sonata to Beat Downturn

All car manufacturers today are making efforts to overpower the cutthroat Indian car industry. Some are making new car launches while others are introducing new strategies to revive their business.

Even Hyundai follows the same trend. Hyundai had experienced good car sales in 2008 with a cumulative growth of 49.6% over 2007 and now it is eyeing on 2009 to bring more profit. The success in 2008 is entirely credited to ‘i10’ which swept away a huge number of small car buyers from other car manufactures. Car models like the Getz and Santro also contributed largely to the sales figure.

Hyundai being a smart player is always ahead in offering innovative schemes and discounts and introducing upgraded products. These business strategies are always fruitful in delighting customers.

The company has again utilized this policy by bringing the all-new Sonata, named as ‘Sonata Transform’. The new car carries all the key attributes of a premium sedan from top notch comfort to advanced safety features. Hyundai aspires that this new car will bring an excitement in the Indian car market with its inspiring style, premium features, and performance. The 2.4-litre petrol engine and the 2.0-litre diesel engine add more worth to the new Sonata by delivering improved performance and fuel efficiency. With such an inspiring style and a bunch of versatile technologies, the new Sonata may prove to be a commendable launch by Hyundai.

But only time will tell if the new Sonata Transform will take the market by storm.

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