Despite the existing recessionary affect in the car industry, Audi India being optimistic has decided to assemble 1,000 units of the A4 and the A6 in 2009. These cars would be assembled at the Aurangabad plant of Audi.
Though the car industry is mourning over the pain of drowning car sales caused by economic slowdown, it is said that the luxury car segment was least hit compared to the other segments.
Inspiringly, car manufacturers did not lose their spirit and continue to go ahead with their proposed plans. Audi remains stiff with its expansion plans for India and still aims high to spread its network in the country. The energy to drive out 1000 units of A4 and A6 in the uncertain market condition is fuelled by Audi’s excellent threefold growth in car sales in 2008. This is an appreciated result as Audi succeeded in achieving a decent sales volume amid downturn compared to other car brands. Looks like it is the time for Merc and BMW to tighten up their strategies!
If Audi rolls out 1000 units of Audi A6 and Audi 4, then what about the other Audi cars that are due for launch in 2009? Is Audi comfortable to roll out such new numbers and new cars in the year that is still affected by the recession.
Launching new cars along with such high number of expensive cars like Audi is hard to believe. I know that many car manufacturers are taking this era of downturn to launch their new car models. I still don't understand why?
Audi is a big German car manufacturer with vast numbers of facility, production units, and engineers across the globe. Obviously it has the calibre to meet the huge numbers while simultaneously launching the new cars.