The J.D Power Asia conducts various surveys and researches to deliver customer’s insight to car manufacturers. This insight plays a two way role by helping car manufacturers improve on their product quality and by aiding customers make a perfect car buying decision.

With the advent of modern generation cars, there are many Indian cars that have lost their worth in the car market. But there are car brands that are still shining above all in terms of car design and performance. The recent India Automotive Performance Execution and Layout (APEAL) study revealed that Maruti, Honda, and Toyota rejoice winning presence of their new cars in the market.

The study was based on 10 vehicle factors including vehicle exterior, interior, storage and space, audio/entertainment/navigation, seats, heating, ventilation and air conditioning (HVAC), driving dynamics, engine/transmission, visibility and driving safety, and fuel economy.

Excitingly, four of the Maruti car models topped their respective car segments. WagonR stood the first in compact car segment, Swift topped the premium compact car segment, Swift Dzire ranked first under entry mid-size car segment, and the Maruti Suzuki SX4 topped the mid-size car segment.

Even Honda and Toyota rejoiced success with their winning car models. Honda Civic ranked highest in the premium mid-size car segment and the CR-V holds the highest position in the SUV segment. Toyota experienced the top position of its highly running Innova ranking first under the MUV segment.

The ranking clearly reflects customer’s delight with respect to design and performance of these cars. This delight further transforms to favourable word of mouth recommendations, which directly helps in brand promotion.