It’s the first time in the history of automobile industry that an Indian brand will appear on the Ferrari. This brand is none other than the Tata Ferrari has signed a sponsorship deal with Tata Consultancy Services aimed at bucking up the impact of global recession squeezing the glamour sports.
Formula One the the richest sports, has recently experienced a hard pinch due to the credit crunch. The aftermath resulted in the immediate pull out of Honda and thereafter, Formula One decided to go for cost cutting measures.
In response, Ferrari agreed to have the stamp of TCS on the bodywork of the Ferraris, Felippe Massa and Kimi Raikkonen, active participants for the 2009 Formula One season. The deal seems to be of great significance amid F1′s plan to bring a variety of changes including sporting, technical, and economical.
Tata group is not new to the F1 and Ferrari. Even in 2005, Tata had provided financial support to the winning Indian car driver, Narain Karthikeyan, when he drove for Jordan. Then again in 2006, Tata logo was embellished on the Williams F1 cars that was driven by Mark Webber and Nico Rosberg on the F1 circuits. Since then, Ferrari has enjoyed a massive benefits gained by the efforts and sponsorship of Tata.
This time too Ferrari may benefit from the support of Tata. But, then the current meltdown in the market has gripped the sports so tightly that it’s difficult to say that how far Formula One will drive in the path of success.
But till what I had heard that the Tata brand had signed an agreement with Ferrari to sponsor the Formula One Race. How does TCS comes here? How is this software company linked to Ferrari in any case?
Ya, earler there was just a news that Ferrari and Tata had signed an agreement where in Ferrari had agreed to put the stamp of Tata brand on its cars. Tata had not disclosed which brand but now its confirmed that TCS stamp would be there on the Ferrari cars.
Tata to ply on F1 tracks?? Wonderful thought to save the F1 from the clutches of global recession. But need to see how farthis symbiotic relation is going to work..