After experiencing bankruptcy in U.S due to economic recession, General Motors now plans to enter the used car business.The company feels that this is the time to make a new start with a fresh approach and innovative strategy.
With the current market slump, many car manufacturers are hunting for new avenues to boost car sales. For General Motors, used car business seems to be the best avenue with the current market situation.
The company plans to start its new firm with the brand name, ‘Chevrolet OK’, from January 15, 2009. General Motors may see a new dawn of a brighter future ahead as most of the car manufacturers including leading market players like the Maruti and Honda have rejoiced success with their used car wings. And further to that the used car market in India is growing at an accelerated pace.
Under the brand name ‘Chevrolet OK’, the company will only sell General Motors cars as a part of its project. It is also said that General Motors would introduce this used car biz as a pilot project and would also work on its expansion plans, if the company receives a good response in a couple of months.
I think this is a good move by the company. In India, used car market is growing with full swing and with this the company may get a chance to enjoy some benefits.
I think this is a good move by the company. In India, used car market is growing with full swing and with this the company may get a chance to enjoy some benefits.
when would they start their used car business. I m planning to buy a used Chevrolet Aveo. If they are introducing retail outlets in the next couple of months, then I think I should wait and buy the car then.