The car manufacturers are working on different strategies to strengthen their position in India. Now they are trying to win Indian hearts by manufacturing ‘Made in India' cars as buyers are inclined to Indian made products driven by their love for the nation.
Some of the car majors like General Motors, Maruti Suzuki (MSIL), and Volkswagen have already laid stone for this new 'Truly Indian’ project. These cars would be developed almost completely in the country, utilizing the technical expertise and skills of creative Indian engineers. The cars will be exclusively built keeping in mind the Indian road conditions and the buyers taste.
General Motors is expected to introduce ‘Indian car’ by next year. The Indian car leader Maruti Suzuki is working on full swing for the production of India-built car and also plans to hire more engineers further to facilitate the manufacturing process. Though Maruti Suzuki A-star is the fruit of Indian technical expertise and designs, we cannot call it completely India made, as a lot of Japanese technologies are used to develop the vehicle.
Hyundai i10, which has bagged many awards and critics’ appreciation both in India as well as abroad, is also completely manufactured in India. Also, in the lineup is the Volkswagen’s 'Indian Car', which is currently under the development stage.
‘Made in India’ cars would probably be the next latest trend in the Indian car industry. This will further strengthen the position of Indian car industry globally. But hope the design, quality, and the price are also taken care.
Labels: Car-Manufacturers, Indian-cars, Maruti-Suzuki
3 Comments:
I think all this has become popular after the introduction of Tata Nano. People are looking on India for talents and engineering skills after Ratan Tata proved the worth of Indian talents with the showcase of Tata Nano in the Auto Expo. The car is amazing with good design and engineering. I have also heard that global car manufacturers are trying to get in touch with all the designers and engineers who are involved with the introduction of Nano.
Mumbai to be entralled in Jan.. After the tremors of terror attack, something is coming to soothen the car loving mumbaikars..The auto fair hope will showcast all the new trends and fantasies of auto world. With an added charm this year (hope so) it'll surely rock the car lovers from mumbai to south in Bangalore.
Truly Indian Project???.. Its good news for Indians as major car manufacturers as manufacturing their makes completely in India and more are zooming on Indian soil. May be all have recognized the fertility of Indian Soil.
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