A-Star from the small car segment is the latest addition to Maruti Suzuki’s stable. A-Star is boosted with a 1.0L KB series engine and carries well crafted exteriors, a spacious cabin, and an unmatchable fuel economy of around 19 km/L.
Initially only 50,000 units of A-Star will be sold in the domestic market and, at a later date, it will be upgraded to 3 Lakh units per annum. In India, A-Star comes in three variants - LXi, VXi, and the high-end model ZXi. This global car will be exported to around 150 countries with over 200 variations.
An important highlight of the car besides its fuel economy is that it is the first global car that is designed exclusively in India.
Maruti Suzuki remains confident with its latest launch and expects good sales despite the economical crunch. A-Star is in competition with Hyundai’s i10. The i10 has already impressed the buyers and has won the ‘Car of the Year’ award. With such a strong opponent, will A-Star make its way to the top? Only time will tell.
The important question that comes to mind is: Are people ready to make a new investment at this time of crisis? Regardless of an economical price or its luxurious features, I can’t help but think that this was not the right time for A-Star’s entry into the car market.
Labels: Maruti-Suzuki, Maruti-Suzuki-A-Star, Small-Car
3 Comments:
Why so there is a limited number of car productions. I think in such huge population of the country many people must have planned to but this car. In that case, 50,000 is really a pretty small number.
Only 50,000, in the initial stage?? that too the car designed in India? why is it so, are they also hit by the claws of global recession? Let me rush to be among the 50K. Hope M-S will keep its economy factor!!
The company is playing safe by rolling out only 50,000 A-star initially. The current Indian car market is sluggiesh and and people are holding their purchase.I feel this is a wise decision.
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