More Merc Magic on Indian Roads

New Mercedes-Benz M-Class Cars in India

Every car manufacturer is bawling about how the global recession has affected their stand in the car market. Has this economic pressure actually influenced every car manufacturer? No!

When most of the car brands are thinking of cutting down their production capacity and sales target, some of the luxury car majors have a different story to narrate. Here is the one instance of positive car growth in India.

Renowned luxury car leader, Daimler, who owns the Mercedes brand, is expected to introduce six new models from their AMG segment by this year-end. Wow! Six new models despite the financial crunch…is something interesting.

These car models will carry an expensive price tag ranging from Rs 1.25 Crore to Rs 3 Crore and will be custom ordered and delivered directly from the land of Merc. The delivery period may take two to three months depending on the customer’s choice.

Mercedes has rolled out around 20 models globally under the AMG make that comprises of sedans, coupes, wagons, SUVs, roadsters, and convertibles.

Currently Mercedes-Benz sells nine models in India that include sedans, coupes, convertibles, sport utility vehicles, and multi-purpose vehicles. During the April-October period, Mercedes-Benz India sold 1,936 units, which is a 46 percent growth compared to 1,322 units for the same period last year in 2007.

The sales number of car brands like Rolls Royce, Lamborghini, Bentley, and Porsche have also seen similar increments in 2008 compared to 2007.

Does this mean that the financial crisis is only for the middle-class and below? The high-society in India is certainly not showing any sign of relenting the purchase of expensive luxury cars. This is definitely something to think about.

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2 thoughts on “More Merc Magic on Indian Roads

  1. How come Mercedes is introducing more cars now. Al of us are very well aware of the market position. With this how will the company be able to cope with the slowdown?

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