At one end Maruti Suzuki has unveiled its world’s strategic model A-Star and at the other end the company is cutting down production of its other car models.

It is believed that the month of October had brought great challenges and tough times for not only Maruti but other car manufacturers as well. Maruti’s sale recorded a steep decline in October and a further decline in the month of November. In response to the slowdown, the company decided to cut down the production.

Earlier Maruti Suzuki had three shifts in its Gurgaon facility. But now, it has been reduced to two and a half shifts aimed at streamlining inventory levels. Not losing hopes, Maruti introduces the A-Star and expects the market to bounce back with new excitement and booming sales by the end of this year. With such an aim, Maruti revives its marketing strategies and initiatives. It also continues special offers for government employees and the corporate sector to take away incremental sales.