The Honda Civic Hybrid now wants to spread Green all around! Not only the environment-friendly “reduce emissions” kind, but also the kind that makes a miser smile. Honda gives its Civic Hybrid an 8 Lakh price cut, which is said to be one of the steepest in the history of the Indian car market. This offer is effective immediately and is said to be valid till the end of the year. Talk about saving GREEN!

The cut will be between the Rs 8.14 to 8.17 Lakh range bringing the ex-showroom price of the Hybrid down to approximately Rs 13.25 Lakh in some cities – close to the price of its much more successful Civic petrol sibling. This is the first for Honda in terms of marketing strategy practiced in India. However, this strategy is not uncommon for other Indian car manufacturers.

To try and bring Hybrid sales of 63 cars in 6 months up to par to match the 5000 cars in 6 months Civic Petrol sales is a big dream to have and will be an even bigger accomplishment if successful. Well, this may not be the last drastic step Indians see car manufacturers take if the world economy continues to disintegrate in the near future.