Forget the downturn! Welcome 50 new cars! Though the entire economy is shaken by the global economic recession, Indian car industry is on a leap. Not in terms of car sales but definitely in terms of car launches.
The year 2009 promises to change the look and faith of the car industry with half century of car launches that await you. Everything from the world’s cheapest car Tata Nano and the fuel-efficient Hyundai i20 to the high-tech and premium luxury cars like Mercedes-Benz New E-Class and Audi R8 are on the industry’s radar. Excitingly, all these will roll out on Indian roads in the next 12 months.
Just imagine the number of cars on road if 50 car models are to be launched. It would far beyond the counting ability. And if in case, in the next couple of months car manufacturers announce the launch of more cars, the numbers on road will reach its peak.
50 new models! I just can think over this. During this time of global recession we are having 50 new models in line for launches. Don’t you think that these launches will be a sheer waste of time, money and effort if in another few months the state of the market does not turn back to normal? What about the liquidity crunch? How will car buyers buy the car if they don’t get loans to do so? And even if they somehow manage to get the loan how will they pay the EMI when there is so much of cost cutting? I think that car manufacturers could have waited still more and launch their models at the perfect time to come ahead.
No, I don’t think that the launch of these new cars will be a sheer waste of time. May be, new cars, new designs, new car features, and new excitement help car manufacturers to cope with the slump in the car market. People love to see something new in the market. Whenever a new car comes, people are mostly tempted towards them.