Monthly Archives: November 2008

Maruti Suzuki Join Hands with Bank of Baroda

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New Maruti ZEN Estilo Car in India

During this time of financial depression, Maruti Suzuki and Bank of Baroda (BoB) join hands with each other. The partnership is signed aimed at providing easy finance to Maruti cars buyers and simultaneously increasing the car loan portfolio of the bank.

This joint venture is not just a significant move for the car manufacturer and the bank but also for car buyers. Whenever any buyer will approach a dealer of the company, the salesman will spell cost advantage of taking loans from BoB, which will also act as a brand promotion for the bank.

Talking about the car buyers, the dealers will make them apply for a car loan in the nearest BoB branch, and the bank will approve the loan within 48 hours. So, this will benefit the customers as they’ll be able to manage finance easily during this time of credit crunch.

The car loan facility will be available across 600 Maruti car dealers and about 2,800 BoB branches. At present, the bank gives car loan at an interest rate of 11.25% that is considered to be lower compared to what the other banks and finance companies offer.

A supportive bank coupled with reliable and dependable Maruti Suzuki cars is worth giving a thought.

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Hyundai’s Scheme for PSU Employees

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New Hyundai Santro Car in India

Hyundai has received a good response from the special offer the company had extended for the government employees. Eyeing the success of this promotional activity, the company now plans a similar scheme for PSU (Public Sector Undertaking) employees.

The offer on government employees was announced in the month of October coinciding with their salary hike. Now, the same scheme has been extended to central government owned PSU employees like those working with ONGC and NTPC.

Hyundai has excitingly sold about 3000 units under the scheme even during this time of downturn. The scheme is extended with a view to add efficacy to the existing scheme.

Further pushing up the car sales, the company also has tie-ups with various banks including the State Bank of India, Axis Bank, and HDFC Bank to provide attractive car finance schemes to the prospective buyers.

All the PSU employees can now get Hyundai cars with a discounted price. For these employees, the price of non-AC Santro is reduced by Rs 17,000, Santro GL/GLS by Rs 22,000, Getz by Rs 22,000, i10 by Rs 10,000, and Accent by Rs 12,000.

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Volvo Cars with Allergy-Friendly Interiors

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New Volvo S40 Car in India

In today’s busy life, people are mostly found on roads, commuting from one place to another. Those who travel by cars spend almost half of their day in their cars. So, it is very essential to maintain a clean and healthy environment inside the car cabin.

Understanding the need of a healthy in-car environment, Volvo makes the entire range of its car model allergy-friendly. It has achieved the goal by introducing certified textiles in all its car models, textiles that meet the Oeko-Tex standard.

Volvo is believed to be the first car manufacturer who met the Oeko-Tex standard. According to which all the textiles in the car interior including the seat covers, floor mats, and seat belts are tested for substances or particles that is responsible to trigger any allergic reaction in human.

These allergy-free textiles will help to protect car passengers as well as the driver from sneezing delivering a clean atmosphere, especially for those who are over-sensitive to dust and other similar substances.

If looking for an allergy-free Volvo car in India, then the Volvo S80 is the best car to opt.

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Fun Filled Honda Fest

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It’s time to join celebrations with Honda. Honda organises a new customer centric concept ‘Honda Fest’ for all Honda car lovers. The concept of fest is introduced to nurture a sense of belongingness that Honda car customers share with the brand name.

Honda has recently started the delivery of its all-new Honda City. With the delivery of Honda City, the company desires to add excitement and thrill. So, it organizes a fun-filled weekend fest for all its valued customers and their family. It will be held from November 28 to November 30 at all Honda car dealerships across the country.

This celebration will showcase the entire fleet of Honda cars with loads of entertainment. Apart from test driving of all the Honda cars including the new City, Honda Fest will also feature assortment of entertainment activities including music, dance, contest, painting competition, puppet show, and much more. These are featured to add extra charm to the new car launch.

The company further desires to emulate this concept with the launch of all future car models. Honda finds this as an opportunity to strengthen its bonding with the vast pool of esteemed customers across the country.

So, if you are a true Honda lover, drop in at the Honda Fest and have an exhilarating time with your friends and family.

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Mahindra Xylo Pre-Launch Campaign

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New Mahindra Xylo Car in India

The new Mahindra Xylo is all set to roll out on Indian roads very soon.

To create a buzz before the car launch, Mahindra has started a pre-launch campaign. Guess the ex-showroom price of the car in Delhi and drive away the Xylo for free. Its true, you just need to fill in a form available on the website that the company has creatively designed for Xylo. This website is specially designed just to ignite a spark of enthusiasm and excitement among the consumers before the launch of the car.

You can even find some entertaining teasers on the website with pictures and texts just to keep you guessing as to how the car will look like. Before the company unveils the car from the wrap, it wants to spread out the words of mouth. Mahindra feels that guessed images and other interesting facts on the portal will build a sense of thrill among the prospective buyers prior to launch.

Mahindra Xylo is build of powerful ideas that exceed the needs and aspirations of this dynamic generation. A huge team of expert designers and engineers are behind the making of this car. Form the concept design drawn on a sheet of paper to the actual car that rolled out on roads has been optimized to handle special requirements with perfect level of accuracy.

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Import of Free Auto Components Restricted

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Indian car industry is really facing a tough time. In the early fiscal, the industry faced the challenge posed by inflation, then the high fuel prices and high interest rate. After all this, when the auto industry was just managing to combat the impacts, a severe liquidity crunch made a hard hit.

While the challenges are still on, again a breeze of gloom has entered the car industry accelerating the hurdles with the recent imposition of restrictions on import of certain key auto components in India.

Till date bumper parts and transmission shafts were considered to fall under free import category. But according to the recent notification of DGFT (Director General of Foreign Trade), these basic automobile components have been pushed under restricted category. Not only these, even components like iron products or non alloy steel coated components have been placed under the restricted import category. All these components are used to create car chassis without which the car cannot be designed.

Being an essential part of the car, the taxes, and charges on these components will further increase the cost of production. So, there are possibilities that cars prices may hike. If you are planning to purchase a car, then get one now before the prices goes up.

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Mahindra-Renault’s ‘Chaabi mein Gaadi’ Contest

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New Mahindra-Renault Car in India

Eight winners from across the country drove away the New Collection Logan for free.

We all know that with the introduction of New Collection Mahindra-Renault Logan, the company had commenced an exciting promotional offer, popularly titled as ‘Chaabi mein gaadi’.

After the announcement of the offer, Logan keys were distributed to about 8 Lakh prospective Logan customers who got an opportunity to win the Logan if they had the right key to the car.

Mahindra worked on a concept of lock-n-key and announced eight units of the New Collection Logan for lucky customers whose keys fit in the right car in the showroom. Excitingly, the lucky winners from Mumbai, Jaipur, and Delhi went home with a Logan.

This was a thrilling and appealing offer from Mahindra. With attention of huge mass of people, Mahindra also enjoyed this marketing campaign.

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Perfect Time to Import Luxury Cars

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New Toyota Lexus Car in India

It’s now the perfect time to import luxury cars to India. Importing luxury sedans like the Toyota Lexus and Mercedes Benz S-Class will now be easier, mainly from the U.S because now you don’t need to have safety and emission certificates from the ‘country of origin’.

Earlier all the imported vehicles required homologation to make any car suitable for Indian conditions. But now the government has drove away the need. Homologation is mainly described as a process of modifying a car to meet the requirements of local standards and quality. This modification actually made the importing costlier. But now, when this is not required, the importers will definitely breath in the air of satisfaction.

Though any kind of certification is not required, you need to ensure that all the luxury cars are in compliance to the EU standards. Only then you can rejoice the relaxing rules of luxury car imports.

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Honda Cars Will Now Be Expensive

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New Honda Civic Car in India

Hold your breath Honda car lovers. Honda cars will now be available at an expensive price tag. The company has decided to increase the price of its entire portfolio of cars by Rs 1 Lakh to Rs 1.5 Lakh from January next year. This is depressing for those who are planning to buy Honda cars and obviously relaxing for those who have already purchased one and are rejoicing the elegant ride.

But, if anyone of you is actually keen and sure to buy any of the Honda cars then you still have time to buy with the actual price tag. As the company has decided to implement the raised prices with the oncoming New Year, you can make up your mind to stamp upon a confirmed decision to buy a Honda car.

Many of you must be thinking that during this time of financial downturn, Honda is actually doing injustice to car consumers by increasing the car prices. But it’s not their fault as well. The production cost with the increasing cost of raw materials has increased so much that the car manufacturers is forced to take such an initiative. The weakening of Indian Rupees has further fueled the senses of Honda. This eventually compels the company to increase the price tag of all its car models.

The price of Honda’s leading SUV, Honda CR-V is expected to increase by Rs 1.5 Lakh, luxury sedan Accord would go up by Rs 30,000 – Rs 50,000 and the most successful car in Honda’s fleet, Honda Civic, would have an elevated price tag of Rs 10,000 – Rs 20,000.

So, now it is the right time for you to make a decision to purchase a Honda car.

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Exciting Car Offer – Buy One and Get Another at $1

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Buy one car and get the other at $1! That’s a really a cool offer and once in a lifetime opportunity.

One Chicago based car dealer has announced an exciting offer for car enthusiasts in U.S. You’ll roll over with thrill to know that you can buy a ’08 PT Cruiser for $1 with the purchase of $40,000 luxury SUV, 2008 Chrysler Pacifica. Apparently, many of you would run to grab this offer. It’s not worth missing it. But sadly, the offer is only valid in U.S.

The reason is none other than the slowdown in car market. The company is definitely losing revenue and profit as it is also investing a huge amount for promotional and branding activities. But, the lost is acceptable if they manage to cope up with the falling economy.

Both the cars are great in terms of style, mileage, and performance. Just imagine if any such offer to travel to India. Obviously, not talking about the special scheme on Pacifica and Cruiser in India. But, how about an offer of buying Mercedes-Benz E-Class and getting a Maruti Suzuki Swift at Rs 1 Lakh. Sounds interesting!

Just hold on your imaginations, as this kind of offer is very rare, and it is quite difficult to say if any such offer will ever make its debut to India.

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