Any guesses what do we mean by wheels of India. Is this a long list of Indian cars or something different?
Can you believe that it’s only a name given to a marketing campaign? Yes, Maruti Suzuki has come up with a marketing campaign known as ‘Wheels of India’ and is planning to catch a major part of the windfall.
This campaign is aimed at wooing millions of government employees who have tasted the delicious fruits of the Sixth Pay Commission’s recommendations. It will further move on to public and state sector employees, following a long-term promotional strategy.
Will it be true to say that government employees can’t afford cars? No, they can afford but the worst part for the car industry is that many of them don’t feel the need of having one. So, a team of officials from Maruti Suzuki desires to market their cars to such employees with a deeper, strong strategy and a personal touch.
Labels: Car-Campaigning, Indian-cars, Maruti-Suzuki
2 Comments:
The title forced me to think something strange and weird but the blog is exciting and informative. Wheels of India seem to be an exciting campaign by Maruti Suzuki and I am sure it won’t go a waste.
Thats a good news from Maruti Suzuki. The fact is true that they hesitate to buy cars. But if there is a support from the car manufacturers. then this will be a good opportunity for them to buy them. Good work from Maruti
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