Renault’s studio has become a stable for the ULC (ultra-low cost car) project and the Indian youth the key to that stable.
Yes, Renault defines Indian youth to be the key to the lock that opens a new world of small cars. The company’s alliance with Nissan and Bajaj has selected a team of 16 employees who will exclusively be involved in the designing of the small car project. Even more interesting is the fact that among the16 employees, 13 are Indian Nationals belonging from different culture and religion.
With a team of these youth, the company plans to incorporate all popular trends into one pack and design a car completely favouring Indian customers. It is a known belief that only an Indian car manufacturer or designer can actually know the taste of Indian customer base.
The company has also hired a team of dedicated professionals who will go into the roots of culture, tradition, lifestyle, trends, and changing generation to get the best design roll out of the stable.
Therefore, when the car will finally roll out, it would be truly Indian.
Labels: Indian-Car-Manufacturer, Mahindra-Renault, Small-Cars
2 Comments:
It’s good to know that Renault has assigned Indian youth to design and engineer its new small car that is due for the Indian market. The group of designers being Indian and apart that being young will definitely have a better idea as to what youngsters like and aspire from small cars.
You are absolutely right dear. By employing a team of Indian Nationals to design and engineer the Renault-Bajaj's small car, the company is actually trying to meet the undying aspirations of Indian youth. As it is the entry of younger generation in the car market has increased over the period of time so designing a car in response to the demands of the youth will benefit the company with better business opportunities. It’s a good way to go to the roots of Indian culture and lifestyle to create a truly Indianized Car.
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