Mahindra & Mahindra has introduced a non-competitive, off-road rally, known as ‘The Mahindra Great Escape’.
This rally is aimed at encouraging customers to test the strength and viability of Mahindra cars. The company challenges a smooth ride on runways and tarmac as well as in terrain and bumpy forest areas.
This event is held in Rajasthan and off-reading enthusiasts across the world are eagerly anticipated to drive the entire range of Mahindra cars on a challenging route. This challenging route across the desert areas of Rajasthan comprises sand dunes, rocky patches, sheer drops, and steep inclines. This event not only examines the mettle of the car but also the driver.
Join Claire and David from Australia, are the known off-roaders who have participated in the 41st Annual Great Escape.
By testing the strength, durability, and reliability of its own cars, Mahindra has got hold of a simple way to lure waning customers.
Labels: Mahindra and Mahindra, Mahindra-Cars, Mahindra-Great-Escape
4 Comments:
I think off-road rally is the best way to test the reliability, robustness, and performance of any car. Rajasthan has the toughest terrain for cars and a driving test on such bumpy roads is actually a challenge for both the company as well as the consumers.
Hey, what’s that rally all about. This way the company is putting a car consumer’s life at stake. It’s right to give customers an opportunity to test the drivability and performance of a car on such rocky and uneven roads but what if any customer fails to drive through the roads and ends up in a collision?
Hi sarita, I think you are right. Just trying to promote their own brands, the company is playing with safety concern of prospective car buyers. There are many other ways company can prove the worth of their cars then why suck kind of off-road rally?
Cool! My dear friend ankit is unhappy with the off-road rally conducted by Mahindra. If you say there are many other ways to test the durability and sturdiness of the car, then can you please tell the ways. What say?
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