Indian consumers always had the habit of having wide options to make a perfect car purchase. But now the trend has taken a different curve.
With the introduction of several new car models in the Indian car market, car buyers are completely relying on the personal opinions or advices from their friends and relatives. No one is free to test drive 20 or 30 models if they just want to purchase one perfect car.
Car buyers now prefer exchanging views with others in their own community as well as a number of social communities. Views and opinions from different people help them make a perfect car choice.
In short, the word of mouth has become a marketing tool for the customers as all are approaching popular and praiseworthy car brands. With respect to this Indian car manufacturers are offering special services to their customers so that the unique marketing tool works magic for them.
This fact has been proved by the survey conducted by J.D Power Asia. The study has revealed that only 27% of new car buyers in the country go for searching for number of car models to get the best car and the remaining buyers directly go as per the magical mouth-to-mouth publicity.
Will this magic wand become a new marketing tool for the car manufacturers? Will car manufacturers stop spending money on car advertisement and promotional campaign?
Labels: Car-Advertisement, Car-Manufacturers, Indian-car-market, J.D-Power-Asia, New-Cars
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