Monthly Archives: September 2008

Older Car Models Have Coup the Nightmare

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In the present scenario, older car models are proving their real worth during the worst ever slowdown in the car market.

Among a long list of popular Indian cars, Santro, Indica and Accent are believed to be real time winners. Despite of the fact that the new generation siblings are introduced in the market, these old models are contributing a good percentage of car sales in the market.

Hyundai Santro, a car ranked top by J.D Power Asia, has been a great time success even though the next generation hatchback Hyundai i10 is already in the market. It is one of the hot time favourite in compact car segment.

Along with Santro, the old Toyota Corolla and Honda City have also been successful in overcoming the sluggish car market. All these cars not only have successfully held their position but have also generated incremental numbers in Motown.

To bank on more numbers in the Indian car industry, car manufacturers are fighting hard to design and manufacture advanced and high-end cars. Some of the launches are siblings of the old car models and some are completely new for the market.

Inspite of the fact that many new cars are rolling out on Indian roads older car models have coup the nightmare.

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Govt Helps Improve Auto Exports

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It’s glad to know that India as a whole is contributing to boost the most indispensable part of the growing Indian economy.

After the heavy decline is domestic car sales, Indian car manufacturers, auto components manufacturers, OEMs, SIAM and even the Government of India is lending out its hand to boost sales and export of vehicles.

The government has come up with a scheme known as Focus Market Scheme (FMS). Under the scheme, the government will give cash-incentives to auto exporters for exporting vehicles to the targeted global markets. The FMS covers emerging markets like Africa, Latin America and the CIS bloc along with other developed countries.

The key motive of the scheme is to incentives to escalate the competitiveness of the Indian automobile industry overseas. Indian car exporters like Hyundai Motor India and Maruti Suzuki hope to take advantage of the cash-back scheme offered under FMS.

Such a kind of unity in the country will definitely take the Indian auto industry to great heights.

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Birthday Wishes for General Motors

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On its 100th birthday, GM is happy to look back and rejoice the milestone the company has created in the past one century.

The company was founded on September 16, 1908 by William C. (Billy) Durant, General Motors. Since then, the company has launched nearly over 450 million cars and trucks in the global auto market. All these vehicles are sold globally under different brand names – Chevrolet, Buick, GM Daewoo, Cadillac, GMC, Holden, Opel, Pontiac, HUMMER, Saab, Vauxhall Saturn, and Wuling.

With so many brands coupled with manufacturing operations in about 33 countries, the company today is believed to be the one of the world’s largest auto manufacturer.

In India, the company has its manufacturing plants in Halol, Gujarat and Talegaon from where GM has rolled out a slew of launches like Chevrolet Tavera, Chevrolet SRV, Chevrolet Optra, Chevrolet Aveo U-VA, Chevrolet Aveo, Chevrolet Spark and Chevrolet Captiva for the Indian market.

Apart from celebrating its birthday anniversary, GM also has another reason to rejoice. That’s the 5 successful years of Chevrolet brand in India. Yes, Chevrolet is celebrating its fifth anniversary in India when GM completes 100.

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Lamborghini Super Models for India

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super luxury car car manufacturer, Lamborghini, eyes India for its super car models. The luxury brand identifies India as one of the most promising car market.

With this identification, the company plans to launch its super models in the country where people are becoming more open to buying ultra-luxury and high-end cars like Rolls Royce Phantom and Bentley.

The company looks at the future to increase the numbers as well as sales volume. These plans are aimed at creating brand awareness and brand promotion in the country.

The high profile brand name attracts a number of car buyers. This has eventually strengthened the promises and vision of Lamborghini in India.

Will Lamborghini be successful in creating brand awareness? Will Indian populace accept these super luxury car models?

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Mitsubishi Enters Small Car Stable

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India has become a symbol for small cars!

A number of small cars are in line to enter the Indian car market. First, Nano made an approach to roll out a small and cheap car on Indian roads. Following the trend, Hyundai Motor India, Honda Seil India, Maruti Suzuki, GM and now Mitsubishi also plans to introduce their small cars in the Indian market.

Doesn’t it look like that Indian car manufacturers are on their way to establish a small car stable?

Mitsubishi’s small car will be introduced in markets like India and China somewhere in 2010. This forthcoming global car will have a rear engine similar to the one in Nano. Though the position of the engine is same, the performance, economics and capacity vary. The new car will come with a 1.0 litre engine.

So know, who is next in line for small car race?

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Kappa Challenge!

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The first time in the 10 years long history of Hyundai Motor India, the company has thrown out a ‘Kappa Challenge’.

This challenge is aimed at proving the preeminence of kappa engine to all its existing and potential customers. The company offers a unique concept to all the customers to touch, feel, drive and experience the beauty, thrill and drivability of Hyundai i10 kappa.

Apart from the experiencing the touch, feel and drivability, the company also couples the concept with interesting options in the form of various counters like used car counter, special finance scheme counter, product demonstration, accessories zone and even fun loving children enjoyment zone.

The ‘Kappa Challenge’ is being organized in 10 different cities across the country. All the customers will be given an opportunity to complete a set of challenges and drive other cars to feel the difference and judge the best car. Each one of them will be given an assured gift apart from a grand prize…

Any guesses, what’s the grand prize? Yes…Hyundai i10 Kappa!

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Vision GM

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General Motors, a leading car manufacturer, made its venture into India with its successful Chevrolet Tavera in 2003. Since the time of its first launch, the company has created many milestones in the country and is having an optimistic and exciting vision ahead.

The Tavera MUV has been a great success in the Indian cab market. After that the launch of Aveo has also been on a steady growth scale. The next launch of Chevrolet Spark is rolling swirling around people’s mind and heart and has attracted a large volume of car buyers.

GM with its bright past rolls ahead with expansion plans by increasing the number of car launches, number of service stations and number of showrooms in the country. The company has listed many promises under “Chevrolet Promises”.

GM’s vision is to have an Innova like MUV, LPG versions of Aveo and Spark, and a small cheap car for the Indian car market. The company is also working on engines displacing so that it can load better and improved engines in its future car models.

GM has a bright vision just similar to its fruitful and shining past!

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Renault Makes Mumbai Its Design Hub

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Mahindra-Renault, Paris-based car manufacturer, has selected India to be its car design hub for its proposed ultra-cheap car. The car is under development under the joint venture with Bajaj Auto.

Till date, Renault has designed its entire range of cars in Paris but now with the growing opportunities in India, the company decided to target India and establish a design center in Mumbai. Though the main car design framework will be rolled out from the Mumbai centre, small inputs on designing will also be received from Nissan design team and other Renault’s design centres across the world.

At present, it is believed that almost 10-12 Indian car designers are working on the Renault’s small car project. The key motive of the joint venture is not to produce a cheap car but to design a car with improved fuel economy and the one that meets the emission standards.

After forming a design framework, the car will start its production in the Chakan facility in Maharashtra. Expected to roll out in 2011, the car is follows the vision of this joint venture.

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Volkswagen Polo Cup Now in India

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After introducing a slew of launches in the Indian car market, Volkswagen now wants to introduce motor sports in the country.

Polo Cup is a motor sport launched by Volkswagen first in China, then in US and now in India. The company desires to launch this motor sports in all the countries where it has its manufacturing plant. In India, this sports is expected to launch somewhere in 2010.

The company also uses this launch as a new marketing strategy. It is believed that the trained officials of the company will train young and talents to participate in the international racing circuit.

The company’s first target for the motor race was a Chennai-based Indian formula driver Ashwin Sundar. This 19-year old boy will first take part in the Indian race and will then be groomed to participate in the race on the European circuit.

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Fiat Success in India

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Fiat India is one of the oldest car manufacturers in India. The company made its first debut in the country with its old warehouse, Fiat Padmini. With the advent of innovative and high-end cars, the Padmini was phased out from the Indian car industry. Thereafter, the industry lost the footprints of the company.

Though the Padmini was chucked out, Fiat never lost its desire to enter the promising car industry. With this burning desire, Fiat re-entered India with Fiat Uno. This car was not a big hit in the industry. Fiat then decided to launch a more car with better performance and improved drivability. With this came Fiat Palio, one of the most successful running cars on Indian roads.

After Palio, Fiat entered the Indian market with its iconic brand, Fiat 500. This new car is considered to be a little mouse on the Indian roads. A two-door car is currently winning accolades across the country.

Fiat is now feeling strong, powerful and delighted on the back of 500’s success. Now, following the success of 500, the Italian car manufacturer, is planning to bring Fiat Dino, a two-seater roadster.

It’s still a speculation but today or tomorrow, Fiat is definitely going to bring all its successful cars to India. The launch of Fiat Linea and Grand Punto is also in the waiting list.

Will Fiat regain the lost foothold after launching successful cars in the Indian market?

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