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Monday, 29 September 2008

Honda recently gifted the Honda Accord to Mr. Digvijay Singh, winner of the Order of Merit List for gold tournament held in India.

Digvijay, a happy owner of the Honda Accord must be smiling with the car keys in his hands. Obviously, he has a reason to smile.

Honda as a brand is a super success in the country and people love to own Honda cars like City, Civic, CR-V, and Accord. The new Accord is a perfect blend of unmatched performance, inspiring style, high-end safety, and refined comfort. Who will not love driving a classy car like this?

By gifting this car to the winner of a sport event, Honda is making an attractive move towards branding. Indian car manufacturers are going hand in hand with sports events because of the huge crowd following sports activities. Even Volvo tried to brand its car model by gifting it to the first Indian individual winner of Olympics.

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1 Comments:

At 3 October 2008 12:47 , Anonymous rano said...

How lucky is Digvijay! I wish I was the winner of the sports event and would have won the awesome car, Honda Accord. At present I drive Maruti Suzuki Alto but have always dreamt about Accord. The new Accord is just fabulous and mind-blowing. I just love it. I really envy one of my friends whose father gifted him a new Accord on its 18th birthday. For my father, it’s a costly gift but I really wish to buy one and gift it to my dad till he is active and healthy enough to drive with pleasure.

 

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