General Motors, a leading car manufacturer, will soon start with a facebook community. The attempt is made with respect to a new marketing strategy.

The decision was driven by the increasing use of online media and social communities where a huge mass of people discuss and exchange their personal views. Now, the company will start its own community aimed at online marketing and promotional activities. This plan will be ruled by a dedicated team of expertise with good technical as well as internet knowledge.

It is believed that the digital medium has the best ROI (Return on Investment) for car manufacturers and GM wants to share a huge piece of the successful online channels. ROI marketing is the best way to understand how to spend wisely on marketing and get highest return on the marketing investment.

The company has already tried this kind of marketing for its Chevrolet Captiva which eventually gave a good number of sales.