Looks like even the luxury car manufacturers have discover the potential of used car market in India. Major players like the Maruti-Suzuki, Hyundai, Mahindra & Mahindra has already achieved a good market in the used car segment and now the Volkswagen is also interested in trying its fortune in the pre-owned car business.
This is a good start from Volkswagen as this will open the gate of more sales. With the entry in used car market, the brand can attain good market share in India as well as more customers.
Presently, the company is shining the Indian roads with its sedan Passat and Toureg from the SUV class. It is also in the news that the Volkswagen follows top to down strategy where they will first concentrate on the premium cars and then get into the small car segment.
This luxury car manufacturer has made the right step with the decision to enter into the used car market as this a perfect way to build customers.
To further strengthen their presence in India Volkswagen also plans to roll out its iconic car 'Beetle alias Bug' in India.
Labels: cars-India, Used-Cars, Volkswagen
2 Comments:
So Volkswagen is making a good entry in the used car business. There are so many people who would want to sell their old cars and go for new ones. This will definitely help them out and make it easy for them to easily sell and go for more newer ones. And even people who want to buy used cars would also get the right cars and will not be cheated with the local dealers.
Used, but not worn outs please...
No body can tell which car sells best, even the used cars find a good market in our automotive industry. Taking cue from other manufacturers, Volkswagen has also entered to this segment. Many new strategies are being tried by this luxury car manufacturer. Another good news in the making is that they even plan to bring their "Beetle" down to India...May be all will be "bitten" by this 'bug' very soon...
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