The German auto giant Volkswagen has decided to split its sales and service networks for all cars. The company wants to create unique identities and plans to maintain separate outlets and marketing teams for all the three brands.
However, group synergies would be attached for the backend operations like logistics, finance and procurement would be shared amongst the group companies. Currently the group also shares the manufacturing units. But once the Chakan plant becomes ready, some of the models will be shifted to the new plant for production.
Volkswagen models in India are very popular and with the recent launch of Jetta, the company has added another feather to their cap. This stunning sedan is known for its sporty and powerful design coupled with luxurious features.
Well, this strategy will surely help the company to retain elite brand identities for all the three brands.
Labels: New-Car-Plant, Volkswagen-cars
2 Comments:
Maruti to design?? Heard news that they are hiring talented designers and engineers to bring about a revolution in the automotive industry. Its really going out to be a revolution till date it was from Suzuki, innovation was popping out. Now its gonna be our own. India is emerging as a power in automotive industry.
Volkswagen, the German manufacturer is slowly and steadily attaining pace in India. Jetta is becoming a success here, spacious stylish and sturdy. Now that becomes a car loved by everyone.
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