The German auto giant Volkswagen has decided to split its sales and service networks for all cars. The company wants to create unique identities and plans to maintain separate outlets and marketing teams for all the three brands.
However, group synergies would be attached for the backend operations like logistics, finance and procurement would be shared amongst the group companies. Currently the group also shares the manufacturing units. But once the Chakan plant becomes ready, some of the models will be shifted to the new plant for production.
Volkswagen models in India are very popular and with the recent launch of Jetta, the company has added another feather to their cap. This stunning sedan is known for its sporty and powerful design coupled with luxurious features.
Well, this strategy will surely help the company to retain elite brand identities for all the three brands.