Tata is now all set to roll out its dream car, the Nano by October this year. The company has high ambitions to lure first time car buyers and two-wheelers. Tata has also established itself to beat the leading small cars from Maruti with increased production of the Nano.
The company is excited for the launch but yet there is a dilemma after announcing the launch of the Tata variants that are expected to be better in all terms in comparison to the original Nano. Is this really going to affect the launch of Nano this year?
Tata Motors has already acquired the Land Rover and Jaguar luxury brands from Ford Motors. Tata promises to increase the brand value and recognition of Land and Jaguar without shifting production operations from their own facilities.
After the great Nano launch, Tata has also announced to start over with the production of electric cars. The announcement of electric cars launch is credited to the urgent need of fuel efficient cars with reduced emissions and high mileage. The company plans to market and sell the electric vehicle overseas as well.
Tata also plans at reviving the lost image of Daimler brand presently owned by Jaguar.
In short, Tata is moving ahead with high ambitions and determination to expand the car portfolios in all segments of the Indian car market. Tata is not willing to leave any segment untouched.
Labels: Nano, New-Cars, Tata-Motors
4 Comments:
Just waiting for the Nano launch was planning to buy this car. Hope it launches soon as soon as possible. I think this car is going to rock Indian roads. Such a cheap car but i wanted to go for a diesel version and i heard that it will launch next year.
The Tata group has maneuver in every major international market. In every sector we can find the group. Tata's rapid growth in India and International Market is just because of the willpower and farsighted leadership.
With the rolling out of Nano it's surely going to thrash all other small segment cars. Also their plans to revitalize the auto giants they've acquired is also appreciable.
Tata is diversifying and trying to make its place even more strong. This is one of the good ways to establish your presence more in the market. By diverting into various businesses is also more profitable as you would not be wholly dependent on that. So i think Tata will make wonders in the Indian car industry.
Ambition and Determination Tata- With Nano hitting the roads this October, there's going to be a tough competition between small segment cars. Its not only the small segment, but they are also looking forward to revive the Daimler brand. Now the Tata group is on its run to become the ruler in automobile industry...East or West Tata is the Best!!
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