Inspite of the falling sales and high inflation, car manufacturers are planning a slew of car launches. This seems to be confusing. At one end, the car manufacturers say that they want to halt their expansion plans and on the other end they are constantly announcing the upcoming launches. Can anyone guess the true picture behind the scene?
Whatever the case be, currently the news say that the joint venture between Tata and Fiat is planning to change the overall look of their alliance showrooms which includes – style, signage, interiors and ambience. Fiat plans to give a European red look to its brand whereas Tata Motors will showcase its brand in blue. The companies have also changed the size of their logo as an essential part of their branding and promotion exercise.
With the new makeover, both Fiat and Tata are planning to launch a portfolio of cars in the next couple of months. Fiat plans to launch Linea and Grande Punto before the end of this year, whereas Tata Motors plans a new Indigo and Nano in the same period. Tata has recently launched a new Tata Indica Vista with better features, style and engine technology.
Tata-Fiat joint venture is working hard on the marketing and distribution aspect and is hunting out for better and improved measures.
Labels: Fiat-Cars, New- Car-Launch, Tata-Motors
2 Comments:
Tata Fiat multi-party drive is rolling out more cars, is it just a hoax?? With inflation towering high, many car manufacturers had declared about limiting their production. I think it is a wave which comes up and down. This strategy might be to get a strong soil to stand after the price rises comes down.
This is definitely a good plan from Tata and Fiat. Good step and u never know when the car industry is rising or falling down. so by the time there are car launches there can be a boom where people might buy cars at one stretch. It is better the car manufacturers give best from their side and they will get the best for what they do.
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