Nissan Plans to Manufacture Micra in India
The Nissan Motors plans to start the production of its upcoming car, the Micra, at its new facility in Chennai.
The facility in Chennai is a joint venture between the Nissan Motors and Renault. The Renault agrees to the production which is expected to start soon so that the car is launched at the scheduled period in 2010. The starting price of Micra will be around Rs 4.5 lakh.
Nissan is laying more pressure on complete localization of the car to meet the costs and gain a profitable margin.
The company has also signed a partnership with the Hover Automotives in India. This partnership is restricted to the marketing, sales, after-sale services and dealer development of the Nissan cars. The Hover is also putting in great efforts to increase the Nissan dealers from 5 to 55 and earn market coverage of about 80%.
Will the alliance between Nissan and Hover give profitable returns to Nissan? This is a big question because currently many car manufacturers are in race to earn maximum market coverage and hold the highest amount of share in the Indian economy.
The facility in Chennai is a joint venture between the Nissan Motors and Renault. The Renault agrees to the production which is expected to start soon so that the car is launched at the scheduled period in 2010. The starting price of Micra will be around Rs 4.5 lakh.
Nissan is laying more pressure on complete localization of the car to meet the costs and gain a profitable margin.
The company has also signed a partnership with the Hover Automotives in India. This partnership is restricted to the marketing, sales, after-sale services and dealer development of the Nissan cars. The Hover is also putting in great efforts to increase the Nissan dealers from 5 to 55 and earn market coverage of about 80%.
Will the alliance between Nissan and Hover give profitable returns to Nissan? This is a big question because currently many car manufacturers are in race to earn maximum market coverage and hold the highest amount of share in the Indian economy.
Labels: Micra, Nissan, Renault, Small-Cars, Upcoming-Cars
3 Comments:
Micra name sounds pretty interesting. This seems to be a good way many car manufacturers tie up either for marketing, selling or distribution of their products in the market. The price sounds to be a little high. All we have to do is wait for the launch of this car. and see how well its going to do in the market.
I also heard about Nissan Micra coming to india and it is nice to know w that it will be also manufactured in India. i am eagerly waiting for this small car, hope Micra will create a revolution in the small car segment.
The Nissan-Renault tie up to manufacture "Micra" from its unit in Chennai, by 2010. The base model of this car is priced a 4.5 lakh. Hope the localization of the car will not make it a complete 'local'... and make the owners wallet burn!!!
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