Jaguar and Land Rover Drives Home
British auto manufacturers, Jaguar and Land Rover, are now Indian. Recently the leading Indian auto major, Tata Motors, have taken over these two brands and the great Ratan Tata is now the chairman of these companies.
Both Jaguar and Land Rover now drives to India with Tata. The powerful Tata is now putting in assiduous efforts to expand the reach of these brands in the growing markets across the globe. India is their first target and a team from the company is driving to India to study the high potential Indian market along with the possibilities, opportunities and challenges in offered by the country.Even though Jaguar and Land Rover are British companies, these are well known in the Indian market. Tata will not face much problem in selling these brands. Ratan Tata has promised to increase the brand value of these companies in the growing Indian market. The only challenge that Tata will face in selling these brands in India is the high import duty. High duties will make these cars costlier and beyond the reach of Indian customers.
Tata is expecting the luxury car segment to grow in India at a very fast pace. This expansion will definitely ease out the problem of high price tag.
Is Tata right in saying that the luxury car segment is growing? Will Tata be successful in taking Jag and Landie to a specified height? All are just answered questions!
Labels: Jaguar, Land-Rover, Luxury -Cars
3 Comments:
Tata Motors is doing wonders in the Indian car market. The much awaited launch of Nano that has created a thirst for thousands of people in the country. Maybe Tata who is an all-rounder might be able to sell Jaguar and Land Rover cars. Again it all depends on the price range also
What will the name be?
"Jaguar-Indica"?? And "The Great Indian Rover"??
Indians can be proud of, because the Auto Giants TATA has taken over the Euro's "Jaguar and Land Rover. TATA's are now trying to find a fertile soil to plant these seeds in India. Both the cars comes with a high price tag. Lets hope with this acquisition and expansion, Indians can get to know what these giants are.
Its happy news that after the glorious acquisition of the auto giants, Jaguar and Land Rover, Tata is taking it back with him to India. Though Indian now, these cars are not for "Indians", it is for those "Rich Indians" who earn lakh daily.
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