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Monday, 4 August 2008

Influenced by Tata, Maruti and Fiat, Ford also plans to roll out some interesting and exciting small cars to India.

Ford Motor has shifted all its focus towards the production of small cars with desires to target all the sections of car buyers. The company has plans to roll out a portfolio of small cars in various countries round the world including India. Ford also desires to realign its facilities and factories to manufacture more fuel-efficient engines.

The company is also in a mood to make its Mercury brand an essential part of the small car production strategy. This clearly states that Ford plans to imitate some of the attractive features of Mercury and place them in its line of proposed small cars.

So many small cars are entering the market. Will this hamper the market for huge sedans and luxury cars?

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4 Comments:

At 5 August 2008 11:47 , Anonymous Ranjan said...

So many car manufacturers set to introduce small cars in the market. I think now these manufacturers are getting a hang on the Indian car market. Ford's Fiesta has been one of my favorite cars. I had a drive it is just awesome and cool to drive such a car. I had plans of buying a small car had thought of Maruti Alto but i think now i need to wait for this car and then think to go for Ford or Maruti Car..

 
At 5 August 2008 11:53 , Anonymous Fionna said...

Next Small Car on the roll. Ford is now following the path paved by Tata, Maruti and Fiat, by venturing into the small car segment. What people look for is high fuel efficiency and less price..and Ford is focused on consumers want.

 
At 6 August 2008 11:00 , Anonymous Anonymous said...

Hey so many manufacturers set to introduce small cars in India. This shows that the car manufacturers are giving products according to the customers choice. This is the best way to attract the customers...and do really well in the market. go according to the needs and deliver the same

 
At 6 August 2008 14:03 , Anonymous KK said...

Small and handy.
Small Cars are the talk of the town now, and many big auto manufacturers are into small cars, Ford being the last one. Hope there will be much more we can get from Ford. Lets wait and see how this segment of cars is going to topple the sedan's reign.

 

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