German auto major Volkswagen announces to launch a small car in 2010. The production for this car will start at its upcoming Greenfield plant at Chakan in Pune. Most car consumers have a belief that the proposed small car will compete with the Nano and decrease Tata’s market share.
However, the industry news is that the small car from Volkswagen is a premium small car. The only thing common between the Volkswagen small car and the Nano is the tag “small car”. Volkswagen’s small car will be loaded with luxuries and accessories to enhance the comfort level and performance of the car.
There are many Indian consumers who are currently in the hunt for a small car because of increasing on-road traffic. However, these consumers are wary of giving up the luxuries that sedans or SUVs offer. In such cases, a small car embodied with luxuries, comfortable accessories, and a fuel efficient engine wins the race to lure a wide range of car consumers.
Labels: Nano, small cars, Volkswagen cars
1 Comments:
So many car makers are introducing new cars to India. Everyday i have been hearing one or the other car launches. Now even Volkswagen has also introduced its new car. i liked the name of it 'Jetta'it sounds real cool and sexy. I had seen one of them driving in Indian roads found it really awesome.
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