After enlightening the world’s cheapest and smallest car, Tata Motors plans to roll out luxurious and expensive cars. Tata is now targeting the other extreme of the car segment and introduce new upmarket cars in the industry.
Tata has taken over the Jaguar & Land Rover and plans to roll out luxury car models under this venture. The Nano is expected to make its debut in India by the end of this year with a price tag of Rs 1 lakh, whereas the venture plans to design and manufacture luxury cars ranging somewhere between, Rs 80-85 lakh, a price at which car buyers can buy around 85 Nanos.
With such a high price swing from Rs 1 lakh to Rs 85 lakh, do you think that consumers will go for it? Tata has created its own image of producing the world’s cheapest car and now shifting towards high-end segment.
This step towards producing high-end cars is a way to boost up the market for Jaguar & Land Rover and establish the name of Tata as a producer of portfolio of cars in all segments.
Labels: 1 lakh car, Nano, Tata
3 Comments:
I don’t understand why Tata is after making upmarket cars after launching the world's cheapest car, Nano. Is the company not getting good response from the customer? Or Tata wishes to attack all car segments? Whatever be the reason, I am actually confused with the fast swing between small cars and huge cars.
I think this is a good way Tata can enter into all car segments. I love Tata cars and have always switched over a change from only Tata to Tata. Till date I have only driven Tata cars and I'll do that throughout. I am sure that the high-end cars will also be as successful as small cars, sedans and hatchbacks of Tata.
I do agree with Miyana. Tata wants to enter into every segments from cheapest cars to the expensive ones. Its not that it only wants to be in the small car market segments. It wants to divert its business in all the segments. Having this kind of attitude is great because some car makers only stick on to the places where they are profitable, but are not ready to come out of that boundary but Tata is proving to be different when compared to other auto manufacturers.
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