Prospective customers of Tata Motors Nano have shifted their interest from September Nano to 2009 Nano. By this we mean that all those customers who were eagerly waiting for the launch of the Nano are now planning to wait another few months to buy Nano variants. Even though the first version of the Nano has not yet launched, Tata Motors has made an announcement to launch better versions of the Nano in early 2009. The company themselves spread the speculations that the proposed versions will be better in terms of comfort, performance and fuel efficiency.
The Nano was mainly targeted towards first time buyers who were not disposed to buying high-cost, but if the company plans to roll out better cars in the same price segment then the target of buyers’ increases. A first time car buyer who has waited so long to buy a car will willingly wait a few extra months to buy the best car falling within his/her price range.
With this shift in interest, the company is planning to space the launch with less deliveries in October 2008 and more in January 2009. According to the company, this will help them balance the car sales better.
Labels: Nano, Small Car, Tata Motor
1 Comments:
That’s a cool thought. Even I am planning to go for Tata’s Nano I don’t mind waiting for a few more days to get better variants. Waiting for the launch and I have been hearing only about Nano after it was announced that Tata is coming out with cheapest car. So this has been good news for me. However I am very eager for the car to hit the roads soon. There are many other car makers coming out with their small cars to compete with Nano. I think Nano will beat other small cars as I liked the design of the car its really fascinating
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