Why are you all still sleeping? Wake up dear; it’s time for us to park the Spark. General Motors India, after reducing the price tag of Chevrolet Spark, is becoming more and more aggressive about the sales. The company feels that even after such a heavy discount, customers are not reaching them. Is this because consumers are not aware of the discounts or consumers just don’t want to buy any car at this point of inflation?
The company feels the need to publicise and market the offer with wider and better strategies. General Motors is rolling out with integrated marketing campaign revolving around Spark. The offer is available for a limited period to meet the needs of prospective buyers.
The campaign strategy has made a wide appearance through various communication and advertisement sources like television, radio, newspapers, magazines, cinemas, multiplex, hoardings, SMS, e-direct mailers, in-mall displays, showroom advertisement and rural activation. The company has not left any means of communication available today to ensure that each and every consumer is addressed by the discount offer.
One really feels bad that despite of availing such huge discounts still there is no buyer. Maybe many of them are not aware of it or do not want to go for it. I would rather opt for a Maruti Alto than a Spark or maybe its not the right kind of choice for the customers. So its still been a puzzle for me also!
Even after such a heavy discount, the company is not getting good response. I don't know whether the company will benefit from this marketing campaign or not. I think there may be people like me who are dying to buy a new car like Spark but because of the high interest rates, not willing to go for it.
I belong to a marketing background and when I got my first job my grandma laughed at me. She says that marketing people are hired because the company desires to sell something that is not the best. Best things and products are marketed just by their names. Today, I feel her sayings were wrong. Chevrolet Spark is really a very good car with enhanced performance and high fuel efficiency and still the company is reaching all possible means of media and communication to address the consumers.
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