Mahindra & Mahindra and Renault currently hold a share of 51:49 in the partnership. This partnership was signed between both the companies for manufacturing and retailing their most leading car, the Logan.
But now, with the increasing pressures and challenges, the joint venture desires to extend their retailing partnership to sell Renault’s future cars.
Mahindra has no recent plans to introduce more cars to India. That’s the reason why the company is willing to extend the partnership with Renault to market the upcoming Renault’s car.
Mahindra is keen to make the Mahindra-Renault centre as the distribution network to sell Renault’s new cars. The new cars are expected to be launched from Chennai in the next two years. The negotiated partnership between the two companies will be used to sell those cars under the brand of Mahindra-Renault Ltd.
Will Renault agree to the partnership? Will Renault share its success of the proposed cars with Mahindra? Any guesses?
Labels: Cars in India, Mahindra and Mahindra, Mahindra-Renault, New-Cars
3 Comments:
It’s shocking to hear that Mahindra & Mahindra is not planning to launch any new car in the next few years. Today, all the car manufacturers are racing ahead to explore the market and increase the number of cars in every segment whereas Mahindra is simply refusing to launch any new car. I don’t understand why?
You are right Rajni. Even I am amazed to hear this. With such an approach during this era of competition, I don’t think so that Mahindra will earn success by selling Renault’s car. It is actually easy to market the fruits then to reap and nurture it. Isn’t Mahindra doing the same?
I think Mahindra & Mahindra is currently intrested in acquiring and dealing with new mergers with different companies. Very lately it has acquired Kinetic Motors (source: http://utvi.myrecourl.com) and probably GM is planing to introduce Hummer with M&M. With all this on hand, I think their action not to launch any new car is justified.
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