Volkswagen Jetta has entered the Indian car market with a competitive approach. The car belongs to the same segment as Skoda Laura, Honda Civic and Toyota Corolla. The tough competition between Jetta, Civic and Corolla is not a matter of concern but the Indian car market will keep a close watch on the affects that Jetta’s appearance will have on its cousin Laura.
The Indian market has often seen products from two different makes of the same manufacturer enter the fray, but manufacturers were careful not to launch cars in the same segment as their brother or sister concern. Jetta and Laura are cousins that belong to the same segment and are equally priced somewhere between the range of Rs 13-16 Lakh. This is what will give birth to a new competition scenario.
Jetta’s appeal is ordinary for German roads, but the design and style will win over Indian audiences. The car appears to be a better remake of the Volkswagen Passat and can be compared to the last generation European Honda Accord. However, exterior styling is where the similarities end.
Skoda Laura is a classy car based on the A5 platform and comes with high-end technologies and a dynamic design. The car is exclusively customized to meet Indian weather and road conditions. The performance of the car is par excellence. Jetta might cannibalize the sale figures of the Skoda Laura and if that happens, Skoda would definitely not like it.
Labels: jetta, Laura, Skoda, Volkswagen
3 Comments:
That's right. Nobody likes to be overtaken by anyone. Even Skoda will not like if Jetta succeeds in competing with its own cousin. It’s really difficult to face such situations when your own people compete with you.
Jetta can easily compete with its cousin because of the excellent interiors that the car holds. I have heard that Jetta is loaded with a dual-zone climate control, 6-CD changer/ten speaker audio system, eight airbags, and other features to enhance the comfort and as well the safety measures of the car.
Volkswagen Jetta is an excellent car, worth the value for money. I heard that the company has already made a sale of almost 10 million worldwide and is expecting the similar response from the growing Indian market. I am actually sure that the Jetta with its elegance, comfortable drive and luxury interiors will fulfill the expectations. It will beat its cousin in al aspects.
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