Hindustan Motors Working to Boost Ambassador Sales

The Ambassador was the only car to be used as taxis, followed by small cars like the Indica. Today luxury cars like the Corolla, Benz, and Lancer are also being used to ferry government officials and local commuters who prefer luxury cars for enhanced comfort.

With so many cozy cars equipped with innovative and advanced technologies, Hindustan Motors lost hopes to bring back the Ambassador on Indian roads. But today, the company has come up with fuel-efficient engines with petrol, diesel and CNG versions that meet the Bharat Stage 2 and Bharat Stage 3 emission norms. With a better fuel efficient engine, the company is sure that Ambassador will be back on Indian roads and become a good value proposition for the taxi segment.

It is said that the company has made an investment of Rs. 60 Million to update the engines and is expecting to hit the sales target of 12,500 units this fiscal year. Definitely food for thought.

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6 thoughts on “Hindustan Motors Working to Boost Ambassador Sales

  1. 2. I remember seeing these Ambassador cars in my childhood days. They were very popular at that time. It’s very true that after so many new models and cars like Renault Logan, Ford Ikon, Ford Fiesta people mostly opt for such cars rather than the Ambassador. I don’t think so Ambassador will take its place again there will be very tough competition for this car. I feel that its not going to help the Hindustan Motors to survive the Indian market with its Ambassador.

  2. Who will not forget Ambassador car. One of the old cars that is still in the Indian car market. Thats really great that it is still running today also. Mind blowing that Hindustan Motors is upgrading the car and once again this is going to hit the Indian market. I like the car its really spacious and gives good mileage also. I personally feel that it will be successful.

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