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Tuesday, 22 July 2008

Here Comes the Fiat 500

Fiat Cinquecento
Wake up car lovers! It’s not the time to dream but to open your eyes and visualize your dream into a reality. Yes, the much awaited Fiat 500 has made its debut in India.

Fifty years down the line, Fiat 500 had lost its significance on Indian roads. Today, the car has made a comeback with advanced and innovative features. The car has travelled a long way from 19th century industrialization to 20th century globalization. Remember those old days when Ambassador and Padmini were the only cars on Indian roads. With the entry of new and luxury cars, these cars were pushed out of the way. Fifty years back, Fiat 500 had no alternative than to move back but today the car shows its actual worth. The car drove back and integrated the desires and demands of the current generation in its revamped model to make a comeback.

With the revamped version, Fiat offers better performance, effectiveness and fuel efficiency to all its customers. The car has made its debut in India with two trims, Lounge and Sport. Both the variants are equipped with 1.3L multijet engine compliant to Euro 5 emission norms. The car also has 5-star Euro NCAP safety rating. The only difference between the two variants is the sporty appearance given to all features of the Sport Fiat 500.

For Fiat, all its customers and buyers are unique and important. Fiat also offers a provision of customization to ensure exclusivity for their customers. The car is available in an assortment of unique colours and also has the exclusive in-car communication system, known as the “Blue & Me”.

With the launch of Fiat 500, the venture smiles at the future because the company is sure to win the competition and re-establish a strong niche in the Indian car market.

Priced at around Rs 15 lakh (ex-showroom Delhi), this new car is first to be sold in six cities like Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh and Pune to lure the super-affluent class.

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3 Comments:

At 23 July 2008 14:14 , Anonymous Donald said...

Wow! That's a wonderful car. I was eagerly waiting for the car and now I'll buy this new car with better performance and fuel efficiency.

I am sure that Fiat will win the competition and succeed in re-establishing a niche in the Indian car market.

 
At 25 July 2008 11:06 , Anonymous Anonymous said...

The car looks amazing. I liked the look of it. It is really compact and cool. But the prices seems to be a little high. Its a two door car and i feel this feature is the best in Fiat 500. May be Fiat which has a branded name in the Indian car market is a plus point for the Fiat 500. So need to wait and see how its going to hit the market.

 
At 28 July 2008 14:51 , Anonymous Fiat Lover said...

Hey! That sounds to be a great car. Though the price is pretty high but the tag is worth the elegance, performance and style. It looks like a cute little mouse, a mouse that was lost years ago and is now returning to India. I have heard the original Fiat 500 was called Mickey Mouse by all its lovers.

 

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