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Tuesday, 29 July 2008

Fiat Makes a Smart Move

Fiat makes a smart move in the Indian car industry. After the launch of Fiat 500 or Cinquecento, the Italian car manufacturer is planning to bring its other iconic brands like Ferrari, Alfa Romeo, and Maserati to create a new individuality in the market.

Fiat is now following a complete revamp plan, wherein the company will not only introduce new vehicles to the market but will also sell the excess capacity of diesel and petrol engines. The famed car engine of Fiat, 1,300cc multijet diesel, is produced at its Ranjangaon factory. The company plans to sell this engine to various other car manufactures and fill the shortage of such engines in the Indian market.

Fiat implements the revival plan in India with the launch of Fiat 500. Though the cost price of this coupe is too high, for about Rs 15 lakh, the company is not worried because there is a conform belief that the unique style will showcase the Fiat brand to Indian audience. The car is built with a combination of style, safety, elegance and remarkable engine quality.

The company is also in process to roll out its Linea sedan and Grande Punto. The company claims that these cars will be produced locally to suit the Indian conditions. With its revival plan, Fiat plans to compete with leading car manufacturers like Maruti Suzuki Motors, Tata Motors, Hyundai Motors, and Honda Seil India.

Do you think Fiat will win the race?

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1 Comments:

At 30 July 2008 15:21 , Anonymous Beena said...

That means I have so many cars to choose from. I love Fiat cars. I remember my grandfather driving the Fiat Padmini when I was a small kid. After that cars kept on changing at my parking lot but no car was as appealing, striking and effective as the old Fiat Padmini. My father says this; I was too small when my family owned the Padmini. I think now I should also go with the words of the father and memories of my grandfather. I'll grab one great car among the proposed launch.

 

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