Organizing a car fair just before the launch of the Nano will definitely take both the car makers on an imminent battle. The primary objective of the car fair held by Maruti was to showcase a vast portfolio of Maruti cars and shell out good deals to lure customers.
Through the fair, Maruti also hoped to tap into semi-urban and rural areas where the car sales are slow. It was a three day fair with a special finance section to explain car financing and other deals to prospective buyers. The fair was a big success with almost 20 cars sold out on the first day.
Was this an attempt to announce deals, discounts and offers? Or was this a call for battle with the Tata?
I think Maruti is trying to compete with Tata Motors that can be the reason it is giving huge deals on its cars. Nano will come out with flying colours and I agree that it facing so many obstacles and one such could be with Maruti. I strongly believe that success doesn’t come so easily. One needs to face so many problems and definitely one day it will become a success. So I feel the same thing for Nano. It’s not a long way to win the Indian hearts for this cute car.