India has become a hot destination for several foreign car manufacturers. Luxury car manufacturers like Mercedes-Benz, BMW and Audi already have their presence in the country and manufacturers like General Motors, Ford, Toyota and Hyundai have been around for a long time.
A recent entrant into the Indian car market has been Nissan. It’s planning to shift its small car manufacturing facilities to cheaper places like India and Thailand. This will not only improve the price positioning of Nissan’s cars in existing markets but will also provide a foothold in the Indian market.
Nissan plans to bring its small car Micra to India and wants to develop two more cars based on the same platform. While these cars are being developed with richer markets such as Europe in mind, India will not lack behind in consumerism. The Micra is expected to cost somewhere in the range of Rs 3-4 Lakh.
Labels: new car launch, Nissan, small cars
5 Comments:
Small cars are becoming favorites of every car makers.Nano has given a tough competition to all.Nissan is a great car brand and both its models are doing fine.i am sure their small car will also be a great hit.
Nissan might have found India as a perfect state to try out it small car models. All car companies are posting slowdown despite selling more number of cars than ever before. This could be because of stagnation of the profitable US an European markets. India is now more attractive as a market than the older markets.
Small Cars and Ultra Small cars... this is the scenario in India now... With other leading brands, it now the turn of Nissan, who is to enter into the small car business in Indian Roads. New Small Car Micra, is Nisaan going to concentrate on South Asian Markets??
Nissan is a great car brand and they are doing well on the Indian roads.All their models are doing good both in terms of performance and style.
Nissan has big plans for India. But it has been learnt that not all big names have been able to make it big in India. Nissan should learn from its fellow Japanese car maker Suzuki on what attracts Indians.
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