Fiat is trying hard and going around to change their image worldwide and in India. They have already announced many new models for India such as the Linea, Grande Punto, Bravo and 500. In addition to these models, Fiat is planning to introduce a microcar that is based on the same platform as the Fiat 500. The low cost car is expected to come out some time in 2009.
A replacement for the Fiat Palio Stile is also on the cards. The new car is expected to be classier in design and more comfortable. The Grande Punto and the Linea are ready for launch in late 2008.
Fiat has a line of small cars. But each one is costlier than the other. While a 500 will cost from Rs 13 lakh onwards, the bravo is said to cost Rs 22lakh to – Rs 24 lakh.
Has the market for small cars grown so much that very costly cars are selling?
I don't think so. The market still prefers the conservative cars with low maintenance costs.
Fiat 500 has been Europe's favourite. The fact that the car is finally coming to India is great news for India. India's is finally coming on a equal plane with Europe. Most of the European car manufacturers have seen strong sales in India.
Fiat has already gained the goodwill of the people, it is now offering its best products to India.
Fiat re-entered India as a strong brand. As Fait do have a pipeline of cars to be launched in India. Fiat is known for its technology and performance and i am sure agter the launch of microcar will definitely give them a strong stand.
The Palio Stile is already an impressive car with a great performance. And Fiat has lined up more cars which are one better than the other.
Loosk like Fiat will bowl over Indians with its range of cars.
I suppose the same ideas could be applied to someone that offers no products but only advertising space on their blog. I guess that could be considered as a product
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