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Friday, 20 June 2008

Bajaj and Renault Plans to Drive Further

Bajaj and Renault-Nissan had signed a joint venture to produce small cars to compete with the Nano. But, now the Joint Venture has decided to drive further, beyond the reach of small and low-cost cars.

They are now planning to widen their platform and produce a portfolio of different cars ranged at different prices and characteristics as well. It has realised the fact that there is no gain in just competing with one single car simply on the basis of price.

Good, they are moving ahead with a desire to make their ultra-low cost (ULC) platform flexible and produce something better. They have announced that their new range of cars may cost over Rs 1.50 lakh, but it will not compromises with quality – engine performance, transmission, unique interiors, style, fuel economy and emissions.

Life is costlier than Rs 1 lakh! So, don’t just go for price, look all aspects and then decide for one.

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