Volkswagen Walks Into Luxury Haven
It seem like Punjab is becoming the epicenter of luxury cars in India. It is already known that 50 percent of the Mercedes-Benz cars sold in India are recorded in Punjab alone. BMW too upped its dealership in this region to take on its rival, and was followed by Audi.
But now, Volkswagen has joined the band. It has opened dealerships on Chandigarh and Ludhiana. The company has appointed Genuss Motors in Chandigarh and Prestige Motors in Ludhiana, respectively.
The move could also be ahead of the launch of the premium small car Beetle, and the company expects to find more buyers in this region. Volkswagen luxury saloon Passat is already impressing luxury cars buyers elsewhere. Marketing cars in Punjab has become more upscale. The growing economic strength of Punjab has spurred interest for cars among Punjabi’s, which comes only after real estate. The state can no longer be associated with farming and tractors.
Labels: Luxury cars in India, Volkswagen cars
4 Comments:
Wait and watch the battle of luxury cars as money flows freely in Punjab the land of hardworking entrepreneurs. They would just like to reward themselves. They like to work hard and party hard.
Punjab is already known having maximum number of Benz and now it is VW. Wow! the state is actually turning into a luxury.
Punjab has become a land of the rich. The biggest names in car industry are fighting for a decent market share in this state. Punjab could also be the prelude to what is happening in India.
i think this should be projected in UK and USA where people assume that all people drive bullock carts in India.
Pubjab has the goodies on can get. It has jobs, good salaries, good food and even good cars! I would shift to Punjab anyday now.
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