Many have wondered as to why Tata took such a huge plunge to buy the luxury brands Jaguar and Land Rover when the competition in the Indian market is high. After the takeover was announced Tata’s stocks plummeted. Markets analyzed about the pro’s and cons of the buyout very critically.
But we think that Tata was just being futuristic. It wanted to grab attention of global car market by putting up a show. Western countries with mature car market are at least five generation ahead of Indian car technology. To top it our government policies are very suffocating to allow comfortable market space in
Tata is now a serious business house to reckon with. Big car companies have to go global to remain in business. This applies even for US and European car manufactures. After all, many of them have opened shops in
Labels: Jaguar and Land Rover, Tata cars
3 Comments:
I think that Tata has always been a global force. Even though being an Indian enterprise, it has faced may hurdles and red-tapism, Tata has made India proud abroad. The outstanding work ethics and futuristic policies have weathered many extreme seasons in India. I am happy that Tata is doing what most MNC's are doing. Could we get a Samsung or Daewoo type company from in India.
Tat has made me proud to be an indian. It has always stood for the high business standards and has not once scaled down from the pedastal. Tata has shown concern for its employees like no other company in India. It has rewarded them in several ways for the meritorious services. It is one such character that has made it an admirable figure in the west.
I feel the decision taken by the Tata's are perfect.The deal may not be a great success initially but in future it will definitely change their position both domestically and globally.
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